June 2008

"Persona Satisfaction" - Image Makeover Success

Impagination swept the Gold, Silver and Bronze awards at the 33rd International Gallery Awards with the "Persona" rebranding created for Seymour Alper Inc. from Montreal. Impagination's three outstanding awards were selected from over 2,000 entries originating from 18 countries worldwide.

Seymour Alper updated its brand, identity and communications to establish and reflect its unique approach to the insurance business. President Elliott Alper comments: "By taking the time to look at our core values, study our target market and understand our process, Impagination was able to successfully package our essence in a range of integrated marketing tools. We can now market what is unique about us and what we do rather than just concentrating on the product we sell."

Impagination's Persona Maker™ Approach facilitated input and buy-in from the Seymour Alper team to launch a new identity. Laural Carr, Impagination's Creative Director, explains: "We listened and distilled the client's input. We compared the seemingly simple cup of coffee to the complexity that also exists with insurance, and the dizzying array of options currently available. Seymour Alper Inc. is an outstanding example of an industry leader who simplifies the insurance buying process to ensure that clients clearly understand their purchase."

Impagination integrated the new persona in both French and English into all sales and promotional tools including the web site, multi-media presentation, e-stationery, e-newsletter, promotions and advertising.

Impagination helps successful professional and custom service businesses to identify, package and market their unique business offerings. Take the 60-day Persona Maker™ Challenge to find out if your business can benefit from an image makeover. Contact Laural Carr at 1-877-538-3330 to learn how Impagination's powerful Persona Maker™ Approach can help build awareness, increase revenue and grow your business.