October 2011

Who Cares about ROI?
Impagination is passionate about results. Our goal always is to achieve a measurable return on investment for our clients.

The Lois Smith Team at CIBC Wood Gundy cares about ROI. They asked Impagination to help differentiate its service through a marketing communication campaign. Results speak for themselves. In just eight months, the team is poised to achieve its 12-month financial growth goal. The credentials package designed by Impagination has been recognized with a 2011 Silver Marketing Effectiveness Award from Summit Awards International.

Design for Results
Impagination has been recognized with many design awards over the past 25 years. Great design is, well, great. But in today's competitive environment, a marketing communications package has to produce tangible results beyond just looking good–results that come from its ability to influence consumers' knowledge, attitudes and beliefs.

Impagination's Impact Formula™
Impagination offers a series of customized and facilitated strategic workshops for professionals and service businesses to differentiate what they do, resulting in a powerful plan supported by exceptional tools. Our proprietary proven process leads to powerful growth and ROI.

Impagination's Impact Formula™ helps you rethink, reshape and refine your company. And the resulting benefits are measureable.

What our client says
"We looked at ourselves and our practice critically, which brought the team together, improved confidence and renewed our enthusiasm for what we do. The response from our most valued clients has been greater engagement and the results are already measurable."
Lois Smith, CIBC Wood Gundy, Toronto




"Our clients' success is our success! We are thrilled to receive our first Marketing Effectiveness Award for the achievements of the Lois Smith Team. Focused collaboration and execution of a clear strategy, supported by professional communication tools have resulted in the team over-achieving its goals."
Laural Carr, Creative Director, Impagination



View the winning entry.


Want more ROI from your marketing? Contact us at 416.538.3330 or 1.877.538.3330 or visit our web site at http://www.impaginationinc.com.