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Impagination
Getting In Touch


Laural Carr

July 2013

Direct Mail Rules of Engagement

So what's in your mailbox these days? I recently attended a riveting presentation by Canada Post outlining evidence for the effectiveness of Direct Mail you know, the mail formerly known as "Junk."

The presentation asks "Does direct mail still work?" and focuses on "When Physical Meets Digital", demonstrating how the integration of new and traditional media can improve marketing results. For example, did you know that 80% of mail is opened, versus 20% of email. So smart marketers are using mail to get invited into your inbox.

Mail is the one way that you can put your brand, message or product physically into the hands of a specific audience, consumer or business. To ensure that your direct mail is opened, follow these four Direct Mail Rules of Engagement.

To read coverage on how Canada Post used Direct Mail best practices to over-fill attendance at their cross-Canada Executive Forum, click here.

If you need your brand, message or product in the hands of your next best client, contact us today at 416.538.3330 or 1.877.538.3330, by email at info@impaginationinc.com or visit our website to learn more.