Laural Carr

June 2012

Musings on 25 years
The more things change...
A recent office re-organization uncovered some technologies from bygone years, and generated a fresh appreciation for the new technologies and media that have changed the way we market forever. You may recall our Kodachrome corporate identity slide show, our multi-media presentation of annual report trends, and the virtually antique 3.5" floppies used in my first Mac circa 1984! How fortunate I am to have been at the forefront of so many emerging technologies — computer graphics, digital animation, video, images and publishing.

What's clear is that change continues. Businesses need to be clever and strategic to ensure that their message reaches its desired audience. With so many options and methods for communicating, doing it right has never been so important. Knowing what to say, how to say it and who to say it to is crucial.

The more they stay the same...

What never changes is the necessity to understand and engage your audience. My ongoing passion is to help smart, savvy businesses improve satisfaction by increasing Revenue, Reputation and ROI. Fifteen years ago this mission inspired a monumental change of direction at Impagination from graphic design to strategic branding and communications.Then ten years ago we introduced our success formula to clients, and their results have been phenomenal.

Our latest innovation, in honor of our 25th Anniversary, is a presentation called "How To Find Your Next 'BEST' Client" which crystallizes 10 tips to save time, money and increase business fast. A recent attendee told me, "I loved your dynamism! I learned new ways of qualifying customers, and that I can choose my customers and should qualify them earlier than I used to." S. Shahane

If your business or organization could benefit from finding more clients or customers, Get IN Touch! Contact me at 416.538.3330 or 1.877.538.3330 or visit our web site to sign-up for a presentation. .