Impagination eNewsletter
Getting In Touch

Laural Carr

March 2014

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Is it time to refresh your brand?

Spring is in the air and with it comes thoughts of fresh starts and new beginnings. So, is it time to refresh your brand? Has it become muddy, cluttered or untidy over the years while your organization has grown and transformed? Do your best clients know the full extent of what your business has to offer? Do they send you referrals? Does your team know what makes your firm unique?

Rebranding is not simply redesigning your logo. Impagination prefers the term "Persona" rather than branding. Persona refers to the role you display in public, your public image, or your personality. I've spoken recently with many firms who recognize that they need a strategy that combines simplicity and clarity in order to achieve their business goals.

Using our tried-and-true Persona Maker™ approach helps address how to build a persona that can be sustained for the current or next chapter of your business. It allows you to bring your true persona to life, simplifying your business development message and story in order to reach your next 'BEST' client.

There are tangible, measurable results that can be achieved from refreshing your brand. A client reported that... Read More.

Over the next few months, I'll share stories of clients who boldly embraced change and articulated their unique value by infusing every customer touch-point with their persona. If you have a compelling business goal motivating you to consider a change, read, "10 ideas to bring about change."... Read More.

If Spring is urging you or someone you know to tidy the tangled garden that has become your persona, get in touch. Contact Laural Carr at, 416.538.3330 or 1.877.538.3330 or visit our website to find out more.

Warm regards,