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illusion on the web here.

3-D Holiday Greeting with Optical Illusion

Objective: To cement relationships with their best clients, Oculus continues to reinforce its business message as the leading provider of 3-D visualization software with a custom seasonal promotion.

Solution: By using a pop-up format combined with a dazzling optical illusion that produces an unexpected animation effect, this fun card uses clever paper engineering and graphics to ensure attention-grabbing impact.

Impact: Clients love the non-traditional format, now considered part of the firm's brand.

Award Winner for Holiday Card

Each year Impagination strives to reinforce Oculus’ brand as a smart and savvy provider of customized software. We extend these attributes into their annual seasonal promotion. We start early in the year so that there is sufficient time to design and test the new concept as well as ensure a smooth process for distribution and delivery. We are proud to collaborate and share this award with the Oculus team, and to help build internal and external excitement  for the firm.
Laural Carr
Creative Director