Five Key Brand Persona Questions to Answer Before Rebranding

Five Key Brand Persona Questions to Answer Before Rebranding

Is it time to refresh your brand? Has it become muddy, cluttered, or untidy while your organization has grown and transformed? Do your best clients know the full extent of what your business has to offer? Do they send you referrals? Does your team know what makes your firm unique?

Rebranding is more than simply redesigning your logo. Impagination prefers "Persona" to "Branding." Persona is the role you display in public; your public image and your personality. Many firms recognize the need for a rebranding strategy that combines simplicity and clarity to achieve their business goals.

Key Question 1: Do you know what your clients think and feel about your current brand persona? Yes / No

Key Question 2: Does your current brand persona reflect the true tone and personality of your organization? Yes / No

Key Question 3: Does your brand perform well in the appropriate media to reach your best client? Yes / No

Key Question 4: Do your team members, employees, or stakeholders understand your brand persona? Yes / No

Key Question 5: Do you know the measurable result that you want from your brand persona? Yes / No

If you answer No to any of these Key Questions, you are in need of a re-think and refresh of your brand persona.

Using our tried-and-true Persona Maker™ approach addresses how to build a persona that can be sustained for the current and next chapter of your business. With it you are able to bring your true persona to life, simplifying your business development message, and story to reach your next 'BEST' client.

If it is time to tidy the tangled garden that has become your persona, get in touch with Laural Carr at info@impaginationinc.com, 416.538.3330 or 1.877.538.3330, or visit our website to get started.

Warm regards,