Favorite Greeting arrived by
Preferred Combined Greeting
Kept Favorite Greeting
Shared Favorite Greeting
 How to Engage and Retain Your Best Clients

For 13 years running, the responses to Impagination’s Great Greeting™ Survey present a clear message - if you want to engage and retain clients, a physical form of appreciation wins hands down over electronic communication.
SURVEY HIGHLIGHTS
  • 89% of respondents indicate their favorite greeting was a physical piece that arrived by mail.
  • 22% of survey respondents choose to send their seasonal greetings by both mail and email.
  • 15% of respondents prefer to receive a seasonal greeting that combines a physical piece and email, and 63% simply prefer mailed greetings.
While physical greetings can be more expensive to produce and distribute than email, clients’ clear preference for them is valid justification for including them in your client appreciation budget and planning. 68% showed their favorite greeting to others, and 74% kept their favorite. This high level of retention and pass-along clearly demonstrates that tangible communication pays dividends with your clients – dividends that extend to all elements of your marketing.

WHAT’S NEW
22% of respondents, including Impagination, sent both mailed and electronic greetings this year.
15% of respondents prefer to receive a combined physical and electronic piece. One commented, “My favorite was Impagination’s, accompanied by the video. Email greetings alone, even animated, are too impersonal.” Other respondents were delighted to hear that recipients experienced their greeting as "a gift that arrived by mail." Check out a popular example available from Impagination, and View our integrated physical, electronic and client appreciation package.

Comments continue to reinforce the more personal aspect of mailed greetings as a tangible show of appreciation, in contrast to the limited engagement of electronic messages.

Impagination assists smart, savvy businesses to find and retain their best clients by delivering outstanding engagement. For a complimentary consultation, contact Impagination’s Creative Business Development Director, Laural Carr at 416.538.3330, 1.877.538.3330 or info@impaginationinc.com.

© 2015 Impagination Inc.