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Last week I received two surprises in the mail. One was an unremarkable, hand addressed business envelope, with a rubberstamped return address and an upside down postage stamp. It was forgettable except it was bulkier than a letter. Curious, I opened it to find a Tim Horton's gift card with a hand written sticky-note thanking me for making a referral. Well that was nice, but I almost ignored it! So how do you thank your customers for referrals? This is a frequently overlooked marketing opportunity and as marketers, Impagination always stresses that each touch point with your clients and customers needs to reinforce your unique business persona. Would you send an unremarkable package to thank your customer?
The second surprise arrived in an intriguing square white shipping box. Inside was a red and white gift box tied with a coordinated red and white grosgrain ribbon. Loving red as I do, it immediately grabbed my attention! Anticipation built while I untied the ribbon and opened the box. Inside was a white mug encircled by the word "Thank you." There was a photo of the trade show warriors taken at the show with two personalized handwritten notes on the back thanking me for visiting their booth. Wow, I was impressed! This is precisely how they wanted me to feel and my level of engagement and confidence in this new supplier was elevated by this well-executed, direct-mail follow-up.
While both companies want me to think about them as I enjoy my daily tea, the gift card is disposable while the mug will be kept at home or the office. Likely the "Timmies" gift card was purchased and mailed to me using whatever office supplies were on hand. The mug mailer was well thought out, all the elements purchased and prepared in advance for a bulk mailing to the many people they connected with at the show. Both personalized notes were a critical element, but the photo was a savvy step-up from the sticky-note.
So how will you show appreciation to your best clients?The holiday season is a time to consider how you can turn "Thank you" into an unforgettable marketing opportunity. Read Impagination's Five Midas Touch Tips for achieving the gold standard with your best relationships. And if you are thinking of emailing your holiday greeting promotion, download our 11th Annual Great Greeting™ Survey Results that consistently reveal mailed holiday greetings are preferred; favorites are kept and shown to others. Plus, read the special place for emailed greetings when properly planned.
There's no wrong time to show appreciation. We advise planning ahead to maximize options and impact for your investment. If you feel all "Grinchy" about what to do, we follow the trends so you don't have to. Let Impagination's 25 years of expertise and marketing know-how ensure that you truly stand out when you say "Thank you" to the most important people to your business.
Get In Touch! to book a complimentary 30-minute consultation to kick-start your promotion plans. Contact us today at 416.538.3330 or 1.877.538.3330, or by email at info@impaginationinc.com to learn more about how we can help.
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