Time is needed to plan and promote an event to ensure its success, but more importantly, it's critical not to stop there. So what does this have to do with trees?
I can recall when I first realized that trees grow under the ground as much as they do above it. Anyone who has planted a shrub knows, you need to dig a hole wider than the shrub and as deep as it is high to ensure it thrives. If you are an outdoorsy person, you may have come upon an overturned tree in the woods and noticed that its roots are as thick as its branches, and are covered in a similar bark. So what does this have to do with events?
1. The Venue
For any event, whether a client appreciation, prospecting, networking, launch, or even a family gathering, we all know that we have to secure the date and venue first. This is like preparing the space for planting a tree.
2. The Purpose
Next, we have to prepare the context or content for the event. For example, will it be fun, informative, or raise funds for a special cause? This is like selecting the tree; what type of tree do you want to plant and what do you want it to do? Will it provide shade or produce apples? Do you have all the tools in place that you will need for planting your tree or to make your event a success?
3. Ensuring Success
Most people think the job complete before it actually is. They miss the third, critical step completely. Once the event has been held what do you want the attendees to do? What action do you want them to take? How can you leverage bringing these people together for a common purpose? When you plant your tree, you will need to give it lots of water to activate the roots, and you will want to fertilize it to promote growth. How will you activate the hearts and minds of participants following the event?
Tending to these three essential secrets learned from trees when planning your next event will lead to fruitful rewards.
Contact us to discover more savvy secrets for your next launch, client appreciation or business development event. Contact Laural Carr at info@impaginationinc.com, 416.538.3330 or 1.877.538.3330.
