6 Tips For Marketing With Case Studies
Here are 6 practical tips for using case studies to build your brand, make your business stand out, and attract more clients and customers.
Are You Branding Like a Pastry Chef?
I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others. When it came time to “cut the cake”, we learned each cake was made from a..
Say What – Are You Speaking Your Client’s Language?
While colorful language can spice up your communication, is there commonly-used terminology in your industry that sometimes spills over into conversations with uninitiated clients?
5 Tips for Creating and Repurposing Content with Impact
I had the pleasure of sharing my marketing tips at a recent Canadian Association of Women Executives and Entrepreneurs (CAWEE) event. I was delighted to speak about how I maximize everything Impagination invests time, money and effort in for ourselves and our clients. I do this by focusing on creating marketing campaigns with “legs”. By..
Kick-start Better Conversations This Year with a Simple Question
A client started a New Year conversation with a startlingly simple question that led to a powerful conversation. This kind of conversation is the easiest way to deepen relationships with the people who matter most to you and your business.
The Value of Paying Tribute
Last year, as Impagination’s 30th anniversary approached, it was natural to look at where we’ve been and who we’ve had the pleasure of working alongside. With dramatic changes in our industry since 1986, only the most adaptable survive. For our 30th Anniversary, we chose to connect the dots to our most critically important relationships. Receiving..
Do Bankers Need to Specialize?
Being clear about who your best client is isn’t just about who you like working with, it’s also about stating who you offer specific or differentiated services or value to.
5 Tips for Preparing for a Conference
Conferences are a great way to discover fresh ideas, learn helpful tips and grow your network. But with the time and financial investment that goes into attending a conference, it is important to be clear about your objectives so you’re prepared to get the most out of your experience.
6 Tips for Building Business From Public Speaking
There are many ways to use speaking to build business, and here are six tips that helped me overcome America’s number one fear – public speaking!