As we welcome the new year and all that a fresh start brings, let’s take a moment to look back at some of the weird things we’ve had to adapt to since 2019, and share a few laughs about working in the ‘Not So New Normal.’
Now is the time to start planning your marketing campaign for 2022. What messaging will resonate with your clients and prospects, and which channels will reach them most effectively? Continuing where we left off in our November blog, we provide 5 more marketing strategies to put you out in front in 2022.
2022 will bring with it some fundamental changes to the way we market. Digital marketing and content marketing are becoming increasingly critical to engaging new clients and building a following with them. In this post, we provide the first 5 of 10 tips for planning winning marketing strategies for 2022.
Generating awareness and interest in your services is the catalyst to growing your market. In this post, we provide five tips for reaching your ideal clients, communicating to them what makes you unique in your field, generating the market demand you’re looking for – and more!
Demand marketing is the key to driving awareness and getting people excited about your offer. It generates interest in what makes you unique in your field, so people want to learn more about your services. In this post, we look at how to create that demand.
As the economy rebounds, we’re networking like never before, face-to-face and virtually… and creating exciting new business opportunities! The question is, how can we build on those interactions, make them as strong as possible to move our business forward? Here are some tips for growing long-term relationships with your best clients.
Hurray! Michele Bailey’s new book, The Currency of Gratitude finally arrived. Ever since attending one of Michele’s powerful pandemic support workshops last year, I realize that we both strongly believe that expressing gratitude makes good business sense. In this blog, I share my tips for making this easy.
Kudos to our clients who, in spite of a prolonged pandemic slowdown, continued to explore new opportunities and expand their businesses. Want to know how they did it? Here’s some of what they invested in over the past months.
Aristotle said, “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” His words ring true today as we focus on the intelligent execution of foundational tactics that will support our businesses in the new post-pandemic world.
Spring cleaning is all about clearing out the unnecessary to make way for a reset, a fresh start. In business, it means replacing outdated items and practices with what’s current, efficient, forward-thinking, smart and effective. And what better time to spring clean than in the spring!
