One constant in life is change. Especially today, with the exponential growth of technology, which is accelerating the pace and complexity of change.
None of us is thrilled about change – we’re human, after all. But the reality is that we need to accept and welcome new developments if we want to keep moving forward, and not be left behind.
A smart way to stay on top of change is to simplify your business in order to multiply the value you bring your clients. Streamlining your operations will enable you to thrive in today’s evolving business environment.
Simplify to multiply: Six strategic tips
1. Ensure consistency in communication.
Develop three or four variations of your key message that zeros in on your offer, its benefits, and what differentiates you from the competition. Make sure everyone on your team knows how and when to deliver these messages so you’re all “singing from the same song sheet.”
2. Be relevant and compelling.
Define your target audience as specifically as possible. Based on what you’ve learned about them, what do they need? What are their challenges? What style appeals to them? Why is it in their best interest to turn to you for guidance and solutions? Use these insights to develop “what’s in it for them” benefits that resonate.
3. Build a lead generation path to your door.
What is the journey your best clients take to find the services and solutions they’re looking for? Digital marketing? Business conferences and meetings? One-to-one conversations? Once you figure out their journey, you can build a communication path to generate and qualify leads, build trust, and nurture relationships that convert prospects into more best clients.
4. Ask irresistible questions.
Rapport-building questions that engage your client or prospect will build a deeper relationship with them, set you apart from the competition and uncover more opportunity. Start with asking the “Who, What, Where, When, Why, How” questions you need to get a complete picture of what they want. This sends the message that you’re a good listener and really care about them. It encourages them to open up. It gives you the information you need to respond in a way that leads them to think of your service as one designed specifically for them, one they can trust.
5. Measure success (ROI).
You want to get the most out of the time and budget you invest in your marketing campaign. There are a lot of options out there, especially in the universe of online marketing platforms. Test what you think will work best for you and measure your success rate to arrive at the most effective channels and content for reaching your audience. It’s an investment that will pay off.
6. Support your best clients with ever greater value.
When you’re accessible to your customers and respond quickly to them, it builds trust. When you take the time to really understand and help them resolve their issues, it adds value they may not get from your competitors. Nurturing your relationship with them is the simplest way to multiply your return on investment with them.
Reach out to us to dive deeper into how to deal with change in your business world. And we will help you find just the right tools to embrace it.
