I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others.

When it came time to "cut the cake", we learned each cake was made from a family recipe that had been passed down in the bride's family. While they looked alike, each cake was different.

The experience had me wondering, is this how businesses brand these days? And do buyers choose a service provider based on the frosting, like a fancy logo, or by the special ingredients that make up the "cake" on offer?

At Impagination, we specialize in uncovering all the specific ingredients that make up your "cake" before we brand it with just the right topping to attract more clients like your best clients!

Contact me, Laural Carr, to arrange a 30-minute consultation to learn more.

Warm regards,



Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com