4 Stand-Out Branding Tips

Happy Spring

April is a time of growth and moving forward in new and positive ways. For me, Spring brings back a milestone moment when I visualized my first brand identity, planting the seeds that grew to my current brand image.

It began with the logo for my Impagination stationery. I wanted to create a 3D illusion, as if a piece of paper were folded over the edge of the letterhead, business card and envelope. I was determined to show off the ability of the leading-edge MacIntosh computer tools, albeit unsophisticated by today’s standards. Alas, I had limited understanding of the finer aspects of the craft of printing.

I was fortunate in choosing a print shop where the manager appreciated what I was trying to do and took me under her wing to execute my vision and design. While Impagination’s logo and stationery have changed since that time, our brand colours and our desire to create impact with clever, stand-out imagery and design have remained as core values.

That print shop manager went on to produce outstanding, award-winning work for top design firms and corporations. I am proud to call her a valued colleague who generously gave me her time and talent to boost a new, yet passionate business. She went on to refer me to several of her clients who benefited from embracing the new technology I could uniquely offer.

In this month’s blog, I’d like to share four stand-out branding tips about creating your brand image, bringing it to life by your visual brand identity, shaping how your target audiences view your offer, and what sets you apart.

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Reach out to us for a no-obligation conversation about how our private client Impact Formula and group Smart & Savvy Strategy School™ program can help you build a brand image that reflects who you are, cuts through the noise and ensures you stand-out.

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy businesses to simplify business development and shorten their sales cycle by connecting who they are with who they serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com