Are you on the content creation treadmill?

Are you on the content creation treadmill?
If you are, you’re not alone. I’ve been there! Here’s how I got off ...

Be an experimenter
I’m a natural experimenter… just look at my Kolbe A Index (4-3-9-3). And when I can save time 🕐 and not tax my brain, it’s a no brainer 🧠! I’m open to letting it be easy.

For example, while I love making Grandma’s Rhubarb Pie recipe 🥧, I experimented and discovered I love rhubarb relish even more. I can enjoy it all year long (and I don’t need to heat the oven in July to bake a pie). Psst, if you love rhubarb as much as me, ask me for the recipe!

Experimenting to save time in business
When I asked myself how I can make my business commitments easier, I looked at all that I do to create content to inspire and share with our community. I truly enjoy building our brand awareness and social presence, but it can feel relentless.

I discovered creating content was taking too long. So last year I pre-planned 12-months of evergreen content subjects in advance, which was a terrific time saver; think once, follow a theme, be consistent and build a following. It also allowed me to more easily delegate to my team.

What about you?
There are those who love to complete tasks the way they always have, with the tools they know. They avoid change, preferring the tried and true. 🙌 Hey, I still have my favorite flip phone, but I don’t use it since it doesn’t do all I need my so-called-phone to do.📱

In 2023, I’m testing two new approaches for saving time when creating content. The experiment is ongoing, so watch here and on our social channels for updates and insights. If you're not following us, our social links are in the Get In Touch section of this newsletter. We'd love to connect with you there! And check out this month’s blog for tactics I’ve found valuable for saving time… and discover the two new tools I’m experimenting with.

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To learn more proven tactics to reduce the amount of time you spend creating content, reach out for a complimentary clarity call. We’re here to help you step off the content creation treadmill today!

To your success,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding you more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com