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Let me take you back to January 29, 2015. Five days before the Super Bowl. A Budweiser one-minute Super Bowl commercial is early released. It garners 1.14 million online shares before the game has even begun, making it the second most shared ad in Super Bowl history prior to kick-off.
Why was this commercial so successful?
This commercial, entitled "Puppy Love," tells a story… An irresistible yellow lab puppy at a puppy adoption centre befriends a Clydesdale horse (the Budweiser mascot). The pup sneaks out of his pen to hang out with the horse in the stables, and they become best friends. But then, the pup is adopted and put in his new owner’s car to be taken away. The pup loudly barks and scratches the window as he’s being driven off. The Clydesdale hears him, rallies his other horse pals, and together they stop the car from leaving. Pup and Clydesdale are reunited… and these two "best buds" hang out together in the pasture…"happily ever after."
Storytelling works!
You don’t need a Budweiser budget to make storytelling work for you. Because storytelling always impacts our emotions. When we’re telling a story, our audience may not have lived it, but they’ve experienced something like it… and they remember a time when they felt that way. In their brain, they mirror their emotions to ours, feeling what we felt.
Be a storyteller
In this month’s blog, we provide tips for putting the universal language of storytelling to work in your own blogs, videos and live presentations to win over the hearts and minds of your audience.
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Ready to use storytelling in your marketing communications?
Reach out to us for a no-obligation conversation about how our private client Impact Formula™ or group Smart & Savvy Strategy School™program can help you use storytelling to engage your target audience in impactful ways.
Warm regards,
 Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com
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