I had the pleasure of sharing my marketing tips at a recent Canadian Association of Women Executives and Entrepreneurs (CAWEE) event. I was delighted to speak about how I maximize everything Impagination invests time, money and effort in, for ourselves and our clients. I do this by focusing on creating marketing with "legs". By "legs", I mean marketing that is more than just a pretty face; it must have staying power, longevity and impact. It must continue to work for you.

To illustrate this concept, I used the example of our recent 30th Anniversary. In preparing for our once-in-a-lifetime event, we considered how our celebration could live well beyond the actual event date. We created a campaign that continues to work for us by developing content that we've been able to repurpose to help us reach new audiences with our core message and values.

See my tips here for creating and repurposing content for maximum impact.

Ready to find your next best client?

Don't miss the early-bird rate for our April 11 Find Your Next Best Client workshop. In this small-group session, we'll help you uncover who your best clients are, why they love working with you and provide actionable insights on how you can grow your business with more amazing clients. See details and register here.

Warm regards,




Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com