Dreaded Phenomenon of Red Tuesday

Valentine’s Day is around the corner, and while the buildup often brings with it romance and excitement, it can actually fill some couples with dread! Instead of bringing them closer together, V Day reminds them of the cracks in their relationship. Not wanting to celebrate something that no longer exists, they decide to split ahead of time.

Hence the origin of Red Tuesday, the Tuesday just before February 14. Sometimes referred to as “the top dumping day of the year.”

In business, Red Tuesday can happen at any time 😬

Professional services firms not focusing on client engagement are at risk of triggering their own Red Tuesday, any day of the year... losing clients who will look for different ways to get their needs met.

In our February blog, we look at how to prevent this from happening, including:

• Know what makes you different in the market and why that difference benefits your clients.
• Keep in touch with your clients through the most effective tactics for your business and clients.
• Ensure all your communications, as well as online and digital assets, clearly promote your key message.
• Create a selling process that is compelling, consistent, and easy for you and your team to implement.

Engaging clients and sustaining positive, enduring relationships with them takes intention and planning, but it is worth the effort!

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To learn more about powerful tools to attract and retain more clients for your business, reach out for a complimentary clarity call. We’re here to support you!

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding you more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com