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Since Bill Gates wrote ‘Content is King’ back in 1996, history has proven him to be bang on. Today over 90% of marketers are using content as one of the best ways to draw in leads, drive sales and promote their brands.
Blogging works
Blogging works because it creates a personality for your company and makes your business more credible and approachable. It enables you to connect with potential customers individually, address their questions and concerns, and suggest solutions.
Promote. Build Trust. Differentiate.
A high-quality blog with useful and engaging content is a well-established strategy for promoting your products and services, building customer trust, and differentiating your brand from competitors.
And speaking of blogs...
In this month’s blog, we zero in on our three tips for creating blog content that delivers the marketing impact you’re looking for, and tracking the results.
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Ready to add blogging to your marketing tool kit?
Reach out to us for a no-obligation conversation about how our private client Impact Formula™ or group Smart & Savvy Strategy School™ program can help you be clear and confident about engaging your target audience and spark their interest in your business and offerings.
 Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy businesses to simplify business development and shorten their sales cycle by connecting who they are with who they serve.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com
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