How Powerful Is A Name?

Have you ever received an email or direct mail piece from a business – perhaps a letter, postcard, brochure or flyer – that addressed you by your name? If you have, statistically, you were more likely to read it compared to one with a generic greeting like “Dear Valued Customer”.

And in that communication, did the business customize their message, products or services to your specific demographic, needs and preferences, based on your previous engagment? If they did, you were probably more likely to check out their offer in more detail, remember them, and share their information with others.

Smart businesses know that a one-size-fits-all approach to communication doesn’t deliver the best results. Powerful personalized communication that is customized for customers needs and interests has proven to be far more effective than offering generic products and services to everyone.

The stats back this up
• 98% of marketers say personalization advances customer relationships.
• 91% of customers say they will shop from the brand that offers them relevant products and recommendations.
• 80% of consumers only engage with the brands that offer them a personalized experience.

In this month’s blog, we dive into
• the most successful tactics used in personalized marketing
• the critical steps at the start
• how to overcome challenges

Read More »
 

Are you ready to power up with personalized communication?

Reach out to us for a no-obligation conversation about how you can put personalization to work to engage your target audiences.

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy businesses to simplify business development and shorten their sales cycle by connecting who they are with who they serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com