Need A Summer Project?

Besides a summer vacation plan, did you know the summer is a perfect time to explore the many ways you can use personalized marketing communication to distinguish yourself with your key audiences, creating more positive and memorable connections?

It starts with your data. Back in 2005, we discovered how to put data to work to reach people on a personal level when we collaborated with our friends at CJ Graphics on their annual holiday party and food raiser.

As an innovative leader in the print industry, CJ Graphics wanted this well-attended industry event to increase contributions for the local food bank. Having built a tremendous database of names and addresses, we designed a completely personalized direct mail experience, using the recipient’s first name in several places within the invitation. And we were able to ask for specific individual food donations as requested by the food bank.

Personalization pays off

The results from attendees were amazing compared to the previous three years – see our case study for the details! People who weren’t able to attend were compelled by the invitation to donate directly to the food bank. See the invitation and read the testimonial from CJ Graphics president, Jay Mandarino.

Let’s make it work for you

In our newsletter, you can dive deeply into the topic of personalized marketing communication – its wide range of options, its challenges, and how to put its proven tactics to work for you.

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy businesses to simplify business development and shorten their sales cycle by connecting who they are with who they serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com