Impagination eNewsletter

Laural Carr

March 2018

Say What?

Nils Mindnich, TransWorld Snowboarding

Am I the only one puzzled by the terminology used in the recent Olympic sports coverage? Every four years, sports like freestyle snowboarding are featured and I admit, I don't know the difference between a Mellon Grabber and a Silver Fish, or an Alley-oop and the Truck Driver. And I'm guessing most people outside the sport don't either.

While colorful language can spice up your communication, is there commonly-used terminology in your industry that sometimes spills over into conversations with uninitiated clients?

Copywriters create "blurbs"
Online marketers use acronyms like "SEO"
Portrait photographers refer to "air in the hair"
Investment advisors use a common industry phrase: "from cradle to grave"

Avoid alienating your clients with jargon they might not recognize. For effective client communication that makes your message clear, read my latest blog post.

If you need help speaking the language of your best client, we can help. Contact me, Laural Carr, 416.538.3330 or 1.877.538.3330 or visit our website to learn more.

Warm regards,

Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com