Managing Relationships: Market Smarter, Not Harder

I’d like to share with you a Milestone Nugget!
Early in my career one of my university classmates told me her company was looking to train pen-and-paper graphic designers to use tech tools. I had no computer skills or agency experience, but I was intrigued. I polished my meager resume and selected a few printmaking pieces from my art portfolio with the intent to show I had a sense of design and production skills.

The person who hired me took a chance. I received training, worked alongside expert designers, copy writers and programmers, and received first-hand experience in how an agency is run. This opportunity led to several career building opportunities, ultimately resulting in me launching Impagination. This person remains a cherished champion and mentor in my life.

So how did I keep in touch with my customer and supplier base?
It started with an old-fashion address book, which evolved into a business card holder, and eventually became a spread sheet. My inspired “work smarter not harder” next step was investing in a CRM (Customer Relationship Management) system to store and easily access contact details for prospects, clients and suppliers. With the ability to sort contacts into categories, we could connect with them based on their specific interests. Recently we’ve added home addresses and mobile numbers to be able to reach clients who are not working from their offices.

Marketing can be smarter and easier with automation once you invest in a robust and dependable CRM platform. It enables you to own your contacts, keep in touch and stay top of mind with them. It helps you build relevant and meaningful relationships when applying a suite of powerful marketing tools.

In this blog, we dive deeper into how owning your contacts and organizing them with a CRM platform can be the brains of your business, helping you to market smarter, not harder.

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We invite you to book a complimentary call to learn how our team can help you select the right marketing tools to connect with your clients, find leads and nurture your prospects, smarter not harder.

And… stay tuned for a special Milestone Event announcement coming soon!

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy businesses to simplify business development and shorten their sales cycle by connecting who they are with who they serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com