Laural Carr
November 2016
Is What's Old New Again?
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Impagination launched a major repositioning to celebrate our 15th anniversary. We created a distinctive, direct mail program announcing our strategic 3D thinking, what truly differentiates the way we envision communications. At the core of the campaign was a self-promotional cube that embodied our value proposition and commitment to irresistible client engagement. Read more
Fifteen Years Later
As we celebrate Impagination's 30th anniversary we look back at the people, projects and pivots at the bedrock of our longevity. Client engagement is firmly at the center of our philosophy, with impact at every contact point in every media. This is now substantiated by neuroscience. Last month Canada Post revealed research on "the connectivity effect" and the Science of Activation™ which studied the significant connection between physical and digital marketing.
Is Everything Old New Again?
So after 15 years, instead of a brochure that is filed and forgotten, our network continues to be thrilled to receive, display and share our captivating cube promotion. Now that's the return on investment we seek for all of our clients!
What can you do to amplify your unique value proposition? How can you better engage your best clients and attract more new business? Contact us for a complimentary consultation to find out how we can help. Or visit our website to see more case studies.
Laural Carr, Owner and Creative Business Development Director at Impagination Inc. is an award-winning marketer passionate about helping smart savvy businesses to find their next best client and boost business fast.
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